Enterprise

Our market, competition, and partnerships

Market Overview

Our Customers

Our customers are farmers in Japan, a majority of whom are elderly and own or work at soybean farms. We estimate the market size at approximately 42,800 soybean farm owners nationwide.

What Matters to Them

  • Reducing labor: As a majority are over 65, decreasing labor-intensive work is critical
  • Crop health: Maintaining the health of precious crops that contribute to production
  • Affordability: Cost-effective solutions that fit family farm budgets
  • Simplicity: Easy-to-use technology that does not require technical expertise

Competition and Positioning

Advantages of Tenko

  • Affordable: Priced for family farms, not industrial operations
  • Right-sized: Optimized for 5-15 hectare farms matching Japan's structure
  • Simple interface: Designed for elderly farmers without technical background
  • Precision application: Environmentally friendly targeted spraying versus aerial blanket coverage

Limitations

  • Less suitable for very large-scale farms compared to industrial-grade systems
  • Slower coverage time than high-end drones on massive fields
  • As a new brand, farmers may need time to trust our reliability

Our Positioning

We position Tenko as an affordable, practical rover built for Japanese farms. Not a luxury high-tech machine, but a smart, cost-effective productivity tool that fits Japan's small fields and aging farmer population. We aim to be the most accessible entry point into precision agriculture in Japan.

Partner With Us

We are seeking partnerships with organizations dedicated to Japan's agricultural future. Join us in strengthening food security and supporting the next generation of farming innovation.

Get in Touch